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8-10 December 2025 Brussels, Belgium

Enterprise VIP Program

Sponsored by Niantic Spatial, Inc.

 

Welcome, Enterprise VIPs to UnitedXR Europe!

Your exclusive program to help enterprises like yours unlock the full potential of immersive technologies. Below, you’ll find all the key information to make the most of your time at UnitedXR Europe - including curated expo tours, VIP roundtables with your peers, a dedicated track featuring enterprise case studies, and a private no-sales lounge.
 

Hours/Location of Enterprise VIP Program Lounge

The Enterprise VIP Program Lounge is located in Winter Garden on Level 1. This is a "no sales zone" for enterprise professionals that will be open during the following hours:

  • Monday, 8 December | 8:30-17:00
  • Tuesday, 9 December | 8:30-17:00
  • Wednesday, 10 December | 8:30-15:00

Enterprise VIP Program Track Chair Jussi Salonen and Enterprise Experts will be in the room to welcome our Enterprise VIPs, answer questions, and assist you as needed.

 

Enterprise Expert in charge of the room:

VIP Roundtables

Gain exclusive insights during our roundtable discussions, led by industry thought leaders. These intimate sessions will give you a chance to exchange ideas and explore solutions with other enterprise executives.

Enterprise Program Preview

Watch this short video to get an exclusive sneak peek into what AWE USA 2025 has in store for enterprise professionals. From immersive tours to targeted sessions, discover how you can leverage AR/VR technologies to drive innovation in your industry.

 

Roundtable Topics & Leaders:

Day Time Roundtable Vertical (specific) industry/topic Expert
8 Dec, Monday 3:30 pm - 4:30 pm Review of the Market and Uses of XR Hardware for Enterprises Hardware, ROI Marc Bringuier
8 Dec, Monday 4:30 pm - 5:30 pm Understanding the Rise in XR + AI Artificial Intelligence, Scaling XR Kevin ODonovan
 9 Dec, Tuesday 12:45 pm - 1:45 pm Why Enterprise AI Fails Without Real-World Context And How Spatial Intelligence Can Fix It Artificial Intelligence, Spatial Computing Ebona Eastmond-Henry and Joe Gabriel
9 Dec, Tuesday 2:15 pm - 3:15 pm Overcoming Challenges and Embracing Opportunities with XR in Aerospace & Defense Aerospace & Defense, Justification of XR Moritz Engler
9 Dec, Tuesday 3:15 pm - 4:15 pm Practical Applications of Generative AI and XR in Automotive Enterprises Automotive, Artificial Intelligence Jan Pflueger
10 Dec, Wednesday 11:00 am - 12:00 pm Implementing XR in Automotive Automotive, Justification of XR Camillo Stark
10 Dec, Wednesday 2:00 pm - 3:00 pm Does Industrial AR really need headsets or smartglasses? Hardware, Training, Scaling XR Valerie Riffaud Cangelosi

 

Exclusive Tours

As a VIP, you’ll enjoy sector specific tours of the UnitedXR Europe expo floor, where you’ll get firsthand access to hand-picked AR/VR hardware and software solutions geared for enterprises like yours.

Day 1 Tours (8 December) - The expo hall is not open on this day, so there are no guided tours.

Day 2 Tours (9 December) from 10:00 am - 11:00 am (meet at 9:30 am behind the Info Desk in Shed 1):

  • Manufacturing & Automotive - tour guide: Jan Pflueger
  • Pharmaceutical & Healthcare - tour guide: Mark Sage

Day 3 Tours (10 December) from 9:00 am - 10:00 am (meet at 8:30 am behind the Info Desk in Shed 1):

 

If you have not applied to be part of the Enterprise VIP Program at UnitedXR Europe yet, you can apply here.

Enterprise Track Hours and Agenda Links

Join us for Enterprise track sessions in Track Room 1 on level 0 where industry professionals will present case studies covering various applications of the latest XR technology related to a variety of verticals.