Builders Program

XR is ready for everyone—now it needs master builders to conquer the mainstream. The UnitedXR Builders program connects and empowers new and seasoned teams to deliver immersive content for every person on earth.

Who is it for?

Are you building something cool with XR? Whether you're in the early stages or already part of a more established XR startup, the United XR Europe Builders Program is designed to help you learn, connect and grow.

We’re inviting early-stage creators and teams working in AR, VR, MR (XR) to apply. There is no fee to apply, but a ticket purchase is necessary to join the event. If selected, you’ll get the support and visibility you need to bring your ideas to life and into the spotlight.

What’s in it for you?

The UnitedXR Europe Builders Program offers three levels of participation, based on the quality and stage of your project. Everyone who’s accepted gets access to dedicated builder experiences, but the most promising applicants unlock even more visibility and opportunities.

1. General Builders

All accepted builders receive:

• Access to the Builders track sessions
• Access to dedicated networking activities
• A discounted event ticket

A real opportunity to connect with the XR community.

2. Select Builders

Impressive applicants will be offered:

• A 2-minute pitch slot on the Expo Stage
• A 1-hour live demo table in the Expo Hall
• Access to a speed networking session with investors and industry leaders

These opportunities are designed to spotlight your work and connect you with people who can help you thrive.

3. Startup Pitch Competition

8 standout startups hand-picked by investors will be invited to compete live in the Startup Pitch Competition, judged by leading XR investors and experts. Winners will gain exclusive recognition and additional exposure to key players in the industry, plus be awarded the Start-up to Watch Auggie Award.